DIY vs D4U: Shifting approaches to digital services in East Africa

Welcome to Jack’s world. Jack is a photographer based in Dar-es-Salaam who recently set up a sole proprietorship.

His dream is to grow into a visual interior design firm that furnishes affluent homes, office spaces, and restaurants with compelling imagery for their otherwise boring walls.

Every one of Jack’s hours is valuable to achieving his ambition.

Jack is not alone. East Africa is burgeoning with small businesses that are formalizing. With this formalization – setting up a company, relentless selling, and paying taxes – comes a heavy investment in time and a meticulous focus on prioritizing what matters most on any given day.

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