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Latest thoughts, ideas & plans.

AQ Traders

AQ Traders


AQ Traders is a cashews processing and packaging company based in Tanzania. The company had strong existing relationships with event organisers to promote product, but wanted to build on this with digital. AQ Traders hired Lateral Labs to advise on their digital strategy, which resulted in a website that included a product catalogue and a […]

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Bateleur Capital

Bateleur Capital


Bateleur is an investment company based in New York City. It combines a long-term patient investment approach with the ability to invest opportunistically in order to take advantage of market inefficiencies and dislocations. Lateral Labs was hired to build Bateleur Capital’s first website and improve SEO over time.

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CATS Group

CATS Group


CATS Group is a technology leader in Tanzania, delivering hardware, software and connectivity solutions nationwide. Lateral Labs was hired to offer fresh thinking, planning and execution on CATS’ brand and activations. Our work resulted in a refined focus – across marketing, sales and operations – on the Group’s core philosophy of technology partnerships.

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Dostech Computers

Dostech Computers


Dostech Computers is a premium seller of customized, supported, and reliable information technology products. The company has been operating for more than 25 years. Lateral Labs was hired to rebuild Dostech Computers’ website and set up email operations.

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Elite Computers

Elite Computers


Elite Computers is an Authorized Reseller of Apple products in Tanzania. Lateral Labs has been working with Elite for over 6 years in maintaining website operations and advising on general digital marketing activities.

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Eye Studio

Eye Studio


Eye Studio is a premier optometry clinic and shop based in Masaki, Dar-es-Salaam. Lateral Labs is working with Eye Studio to grow an existing audience of Tanzanians that care about “clearer tomorrows”, the company’s core value. Our work has so far resulted in a local website for the company, increased exposure of international brands that […]

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Freight Forwarders Tanzania

Freight Forwarders Tanzania


Freight Forwarders Tanzania provides professional logistics services to international clients with interests in the Eastern African region, including clearance, transport and warehousing. Lateral Labs was consulted to audit, suggest changes, and execute updates to the FFT website. We were also consulted to support upgrades to its sister operation’s website in Rwanda. Our work resulted in […]

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Imara Active

Imara Active


Imara Active is a Swahili fitness brand, seeking to make the world healthier, fitter and cleaner. Based in Tanzania focusses on women’s wear and sustainable manufacturing practices. Lateral Labs was hired to design the Imara Active brand, stationery and website.

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Khimji’s

Khimji’s


Khimjis is a Tanzanian business dealing in luxury fabrics, exclusive linen, shirting, uniform material, and made-to-measure tailoring. Lateral Labs was hired by Khimjis to build a website and set up financial accounting operations.

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Mbeya Hotel

Mbeya Hotel


Mbeya Hotel is a historic and popular landmark in Mbeya, Tanzania. The hotel offers a range of accomodation, food and beverage, and conference facilities to local and international guests. Lateral Labs was hired by Mbeya Hotel to build its first website and advise on its digital marketing strategy. Our work resulted in over 6,000 new […]

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