TRONIC is a leading supplier of electrical and LED lighting solutions for residential, commercial and industrial applications throughout the Middle East and Africa. Lateral Labs worked with TRONIC over 24 months to produce original media, revamp and execute a Facebook and Instagram strategy, and advise on e-commerce. Lateral Labs also directly drove TRONIC’s project to recruit a base of electricians across Tanzania to improve sales, provide after-sales support, and scope new products, resulting in the doubling of their digital following.
January 2017 - December 2018
Graphics, Video, Social, E-commerce