Lateral Labs worked with global sneakers brand Skechers to launch its digital and retail presence in Tanzania. Key audiences for Skechers in Tanzania were students, young adults and seniors who sought healthier, active lifestyles. In the span of just over 30 days, we actively onboarded over 4,500 Tanzanian followers while supporting the opening of its first retail outlet in Dar-es-Salaam CBD.
December 2018 - January 2019
Design, social, photography