STA Travel is the world’s largest student and youth travel agency. Travellers are able to secure discounts on flights, accommodation and tours with a student ID. Lateral Labs was hired by the STA Travel Tanzania office to plan, design and execute a social media strategy that consistently drove leads and engaged audiences on new memberships and flight purchases. Our work with STA Travel Tanzania resulted in a 15-fold increase in their following.
STA Travel Tanzania
August 2019 - present