Founded in 1918, Kansai Paint today is the leading paint company in Japan and a top 10 global paint company. With 51 operations globally, Kansai Paint employs more than 10000 employees worldwide. In Tanzania, Lateral Labs was consulted to support the company’s research on sales operations and review its marketing strategy, resulting in improved geolocation of points of sales, revenue oversight, and budgetary forecasting.
Kansai Plascon Tanzania
August 2019 - January 2020
Research, maps, marketing